About Your Local BMW Retailer

0191 357 0890

OUR CUSTOMER REVIEWS

SALES

5.0

SERVICE

4.5

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

195 ratings and 110 comments received in the last 90 days.

09 September 2025

Very satisfied. Excellent customer service from Kyle.

09 September 2025

A fantastic service. During the hand over Kyle explained everything. He went above and beyond to ensure i felt comfortable before driving away. This was really appreciated.

09 September 2025

Smooth handover

06 September 2025

When collecting my car, the team made the experience smooth and enjoyable. They took the time to explain everything clearly, answered my questions, and even helped set up the car for me. I left feeling fully satisfied and confident.

04 September 2025

Sales Executive, very knowledgeable and friendly, able to take us through car options

04 September 2025

Again excellent sales service & handover. Everything was dealt with seamlessly.

04 September 2025

Quick and efficient service Given all the information I needed

04 September 2025

This was the second time I have used BMW Sunderland and the second time I have used Kyle Archer the salesman everything from ordering to collection from BMW and Kyle Archer was 10/10

04 September 2025

The service was excellent. The staff were incredibly friendly, professional and went out of their way to be helpful, which made the whole experience of buying my BMW smooth and enjoyable.

28 August 2025

Overall a good experience, good sales manger and staff

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27 August 2025

Matthew couldn't have done more to help us. Paying, questions and test drive all handled brilliantly.

24 August 2025

Could not have asked for anything more.

18 August 2025

hai. Brill experience

17 August 2025

Handover of the car was punctual, & the finer details of the car explained very well

30 July 2025

Kyle Archer provided regular updates and kept me informed throughout. His knowledge and handover was very efficient and helpful. He provided excellent advice on my colour choice, which I'm really happy with.

30 July 2025

Car explained very well, especially the new user interface. Regular updates on the progress of the car through order, manufacturing, delivery, and handover.

20 July 2025

Very satisfied with the help and information I received throughout the whole process

20 July 2025

Nothing was to much trouble for Nickie (our BMW conact), just a friendly sales technique, left no stones unturned.

20 July 2025

Kept informed and friendly staff

17 July 2025

Easy smooth process

16 July 2025

My experience was exceptional and each email, phone conversation or face to face appointment was without issue and straightforward.

16 July 2025

Speedy & professional at all times

13 July 2025

Professionalism, ability to listen, organisation of Nicki.

10 July 2025

The salesman, Paul Thompson was brilliant to deal with.

05 July 2025

Ashley went above and beyond for us. Very happy with all the options she provided she's a credit to the company. Eileen the host super friendly making sure we were looked after. Gregg gave us an amazing deal he's down to earth and just a great guy

03 July 2025

Clear and detailed handover

03 July 2025

Excellent

03 July 2025

Lovely character lovely personality and would definitely recommend Paul to family friends and colleagues.

02 July 2025

Everyone in the BMW centre were all helpful and friendly

01 July 2025

Matthew was brilliant at communicating everything to us for a smooth transaction and hand over

26 June 2025

Excellent service. Nicki Price dealt with everything we asked very professionally.

10 September 2025

took a long time awaiting parts

09 September 2025

Well looked after while waiting

08 September 2025

Helpful staff

08 September 2025

Quick and easy 'check in' online and friendly staff at the dealership. Only let down was my car wasn't washed/vacuumed when I collected it.

07 September 2025

Prompt, professional and timely.

06 September 2025

Very attentive and welcoming as always

06 September 2025

Went the extra mile. Nothing was a bother

05 September 2025

Good for price

03 September 2025

The provision of Steven Robson's car for the day was invaluable to one, such as me, with limited mobility

03 September 2025

Couldn't ask for anything more

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03 September 2025

Prompt attention no waiting

01 September 2025

Very quick

01 September 2025

The staff were very welcoming and they always do there best to help me

01 September 2025

Very helpful

31 August 2025

Regular updates via phone call from Lauren who I have dealt with in the past and has always been very friendly and helpful.

30 August 2025

Very happy with the service I received

29 August 2025

The reason we bought a second car there

27 August 2025

Lauren was friendly and helpful and make me feel like a valued customer

25 August 2025

Gemma was very professional and went out of her way to help me with some queries I had on my service agreement.

25 August 2025

Friendly and helpful staff

24 August 2025

Staff very friendly and informative.

24 August 2025

Same reason

19 August 2025

Swift and easy. Graeme sorted an improved courtesy car for me

19 August 2025

Quick

18 August 2025

Poor. Booked service online. Confirmed the day before appointment. Dropped car off on day. Staff operated the self service check-in.? Received call 2 hours later asking what service required. They said as booked online they didn't know requirements??

17 August 2025

Really good service

16 August 2025

Vehicle was entered for service and MOT. It was given a thorough examination and I was sent an online video of it. This proved that the work was needed and not just a

15 August 2025

Answered any questions we had, easy to book to get a new key and the new key was ready within 2 days.

14 August 2025

got job done quickly

12 August 2025

Took the car in at 8am, wasn't until the late afternoon it was looked at meaning it had to stay overnight which then became a week.

10 August 2025

Excellent service

09 August 2025

Everything was handled brilliantly.

08 August 2025

Again very good but very pricey

06 August 2025

Ashley at boldon was amazing

06 August 2025

Everything worked perfectly

04 August 2025

Lauren is alway polite and kept me up to date with the progress of my vehicle. Nothing is a problem

04 August 2025

Great service

02 August 2025

Satisfied with the job done yes I was satisfied .Not satisfied at the amount of time waiting around

02 August 2025

The lady at bmw was so so helpful she tried her best 2 make me happy

30 July 2025

Lauren was brilliant very friendly and helpful. We were really happy with the service.

27 July 2025

As I said earlier, it is too expensive and very difficult to get through.

26 July 2025

I was informed at every step.

26 July 2025

Ran smoothly

25 July 2025

Shocking service which I would not expect from BMW.

25 July 2025

Read my first commenf

23 July 2025

As Above

20 July 2025

Excellent service. Gemma was a standout

20 July 2025

Service was spot on

19 July 2025

Carried out exactly to expectations

15 July 2025

As above, Happy and supportive whilst selling you a car but not so with the after care. This isn't the first time this has occurred with BMW.

15 July 2025

Good service, good communication with service team

13 July 2025

The staff explained everything to me and answered all my questions knowledgeably and professionally.

12 July 2025

Easy to book and updated throughout

10 July 2025

Everyone we dealt with exceeded our expectations in service delivery. They could not "do enough" to ensure they met our needs and that we were happy.

10 July 2025

very happy that my fault regarding the crankshaft sensor was diagnosed quickly and rectified .........would like to give 4.5 stars here just that when I received my car back the hand brake problem had not been fixed and was rather disappointed

09 July 2025

Cannot fault the service received by Vertu BMW Sunderland

09 July 2025

Host on entry was fantastic as always. Gemma who looked after me kept me informed throughout

08 July 2025

Staff was curtious and helpful

05 July 2025

Gemma was first class, really helpful and even helped me sort the app out on my phone.

01 July 2025

Customer service is great

01 July 2025

Friendly efficient service.

26 June 2025

Really happy with care and attention given to the car post accident at the bmw service area. Special thanks to Rebecca Lloyd for arrangements of amazing loan cars and her attention. Also thanks to Agija who has been very kind as always

25 June 2025

Customer service was excellent and repairs were done very quickly.

25 June 2025

On inspection it was discovered I had a locking wheel nut missing . Very kindly they were all replaced and a service was done on my AC free of charge, amazing service.

24 June 2025

I am always well looked after.

24 June 2025

I was very satisfied with all aspects of the work that was carried out on the vehicle as well as how commited Ms Sestakovska was to ensure I was happy with everything that day. Even down to the cleaning of my vehicle, which I was impressed with.

24 June 2025

They sorted me a lift home and washed my car. Hooverd also.

24 June 2025

Very satisfied! Lauren was great and very helpful

24 June 2025

Quick an efficient

23 June 2025

Gemma who managed my appointment and Lewis car tech provided great service.

22 June 2025

No collection and delivery service anymore. As a disabled person, this is an issue. Asked for assistance with a locking wheel nut issue. Man on reception might as well have said computer says no.

21 June 2025

Great service

21 June 2025

First class service

20 June 2025

As above, I have paid a significant sum and have received an extremely disappointing and wholly inadequate service.

19 June 2025

Again, this score is down to Lauren's professionalism and expertise, plus the standard of work done by the servicing department as a whole

18 June 2025

Eileen Gemma Service Video and Repirt

18 June 2025

Friendly and efficient, free wash and gift also.

17 June 2025

Very good

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